Today is the first quarter-final of the UEFA European (Football) Championship and Germany will play against Portugal. The game starts at 8:45pm. To shorten the time until tonight we have some EURO-Songs for you:

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At last! We finally launched the new version of kazzong.com. Well, there are a few innovations going on around the site: Kazzong charts, playlists for users, a shop system with search function, ratings and comments for albums etc.

Just have a browse around, especially the music site is well worth a look. Advance apologies for anything that might not be running smoothly, we’re working on it!

Enjoy…

If you find a bug, please email us at development@kazzong.com

For  feedback regarding the new site, just leave a comment or send us an email:
http://www.kazzong.com/services/feedback

The Kazzong widget is not a like your average shop module, it’s a highly flexible tool for artists themselves to contribute massively to the exposure of their music. We’d like to encourage everbody to make full use of all promotion tools available to you, including social networks like MySpace.

As exposure is key to fame and fortune, it’s vital to get heard and seen. Multiplying your retail outlets (Kazzong Players) means more plays and more potential sales. Here’s some tips:

1.    Communication

Tell your fans about Kazzong and how they can purchase your songs via the widgets.

Make sure to explain where to find your Kazzong Players, what is required to purchase the tracks etc. You can also point out the advantages for artists and fans. Spread the news through all communication tools available:

a) Artist website
b) Blog
c) Podcast
d) MySpace profile
e) Fan newsletter

Don’t forget to mention that fans can put the widget on their own community profiles, blogs and other websites.

2.    Placement

Spend a little time on getting your Kazzong Players to fit with your websites.

Most MySpace profile in particular look very cluttered and are taking ages to load fully. Make sure you are doing a better job, stand out from the crowd and keep your audience in mind. Also ensure your Kazzong widget is very visible on your site.

3.    Exposure

a) Post your widgets in your friends comments
b) Encourage fans to put your player on their profile
c) Get fans to spread the widget via comments

Hint: There are numerous MySpace profiles with thousands of daily visits. Imagine the amount of exposure you can get by placing a single comment with your Kazzong player on a high traffic profile. The trick is to use existing traffic and translate it into interest and sales for your music with minimum effort!

Midem is a yearly music industry highlight, actually it’s the biggest and most important music fair in the world. And hey, it’s based in beautiful Cannes. Naturally, Kazzong was there. We had a very nice booth and tons of coffee.

Meeting labels, artists and content aggregators from all over the world, we’re very pleased that they’ll deliver us lots of new music.

People from Russia, Australia, Canada, USA and the whole of Europe were rather enthusiastic about Kazzong, quite a few saying this was the solution they’ve been looking for.

We’re feeling generous in February. For one month there’ll be a 100 percent payout on all single-track sales. Selling a track for 99 cents equals 99 cents going straight to your account. Pretty sweet, huh?

We’ll be at Midem in beautiful Cannes from January 27. - 31. 2008. Check us out and talk to us! More on this at http://www.midem.com.

Kazzong is teaming up with Emergenza, the most prominent musical contest for up and coming bands as far as international dimensions and coordination are concerned, with 35.000 bands already registered for 2008

What’s in it for our artists?

We’re offering artists a special 10% discount off the Emergenza registration fee. Moreover, they’ll be able to sell music directly on emergenza.net. Sounds good to us. More on this here.

We would like to take music to where the audience is. Social Networks are gathering huge chunks of audience. As a natural consequence, our first Facebook Application is now in the bag.

It’s there, it turned out nifty, we’re happy. Visit us at myspace.com/kazzong. Be our friend, tell us what you’re up to or get rid of any questions about our service.

Finally our MySpace player is ready for use and we’re chuffed to bits with it. This is a great step towards taking the music to where the action is. Basically, your profile visitors can now purchase, spread and listen to your music without being taken off your MySpace.

MySpace is undoubetly the biggest platform for independent artists right now. As exposure is the key to fame and fortune, it’s vital to get heard and seen. Multiplying your retail outlets means more potential sales.These are some methods to promoting your Kazzong outlets:

• Make your player very visible on your profile
• Put it in your friends comments
• Encourage fans to put your player on their profile
• Encourage fans to put the player in their friends’ comments

Here’s a couple of good examples of our MySpace player in use:

Nuclear Blast Europe (www.myspace.com/nuclearblasteurope)

De/Vision (www.myspace.com/devisionmusic)

Situation Leclerq (www.myspace.com/situationleclerq)

The Dogma (www.myspace.com/thedogma2006)